Friends in Jeju Season 1,2 (2018, 2019)


Duty-free shop exclusive - Jeju Ryan!

Copyrightⓒ 2018 Kakao Friends. All Rights Reserved.
Release: Oct, 2018 / June, 2019
Position: Design lead
Role: Graphic Design(Brand design guide, Product, Packaging, Illustration editing)
Merchandiser: Youngeun Ko
Illustrator: Aiden Kim(2018), Suzan Park(2019)
Photographer: Derek Shin

“오직 제주에서만 판매한다” 카카오프렌즈 라이언 '하르방' 에디션


Our team got a great and exceptional achievement on this project <Friends in Jeju>, and I took a role in planning each theme, setting up a brand guide, designing goods and packaging. theese exclusive items encouraged a bunch of consumers to purchase tickets to Jeju.

For season 1, we focused on Jeju's signature mandarine then extended it to the key color and mood. Meanwhile, at the second theme launched in June 2019, we figured out another Jeju's charm point such as Canola or Hareubang(Jeju's signature rock statue).
As a sales growth, <Friends in Jeju> generated 250% of revenue above the sales goal(Based on December 2018) only at JDC duty-free shop. And now, It is also available to purchase in Kakao Jeju office as well.


Friends in Jeju 2 (2019)





Our back story!







Goods / Package design (2019)


Goods / Package design (2018)



Kakao Jeju office

JDC Duty free shop in the airport




Visited JDC Duty-free shop and finally met Jeju Ryan!