Gentleman Ryan S/S (2018)


Season 1: Gentleman Ryan’s Tailor Shop


Illustration by Kyuri Kwon.
Copyrightⓒ 2018 Kakao Friends. All Rights Reserved.

Release: May, 2018
Position: Design Lead
Role: Graphic Designer(Brand design guide, product, illustration, copywriting)
Inspired by: ‘King’s Man Series’(Film), ‘Indulgent’(Book)

Merchandiser: Youngeun Ko
Illustrator: Aiden Kim
Photographer: Derek Shin
Animator: Yunkyo Jung (Freelancer)


Just opened, Gentleman Ryan’s Tailor Shop!


Direction by Kyuri Kwon, illustration by Aiden Kim, Animated by Yunkyo Jung








Direction and packaging by Kyuri Kwon, turn-around illustration by Aiden Kim

As a design lead of 'Gentleman Ryan' project, I cooperated with a merchandiser and illustrator aiming to expand the range of consumption as men's items or well-made gifts. So I built up an initial brand concept with modern color and new structure compared to conventional goods. With setting Ryan as an owner of a tailor shop and bookstore, I could extract his new characteristic corresponding with this project as more sophisticated and gentle, and It came out as a unique style: Not only decency, also witty. And especially for the first session of 'Gentleman Ryan,' I wrapped the project up with a single commercial poster including illustration and copywriting by myself. As a result, the collection of two sessions have launched out with about 50 kinds of product and packaging design. Through this experimental project, the new and classy sensibility has been influencing to wide-ranged consumers.




Product & Packaging

Story-type Poster


Illustration and Copywriting by Kyuri Kwon.


오늘의 스타일링, 누구보다 젠틀하게

왠지 어제보다 조금 더 특별해지고 싶은 오늘,
스스로에게 작은 선물 같은 하루를 건네고 싶은 오늘.
나만의 작은 포인트로, 색다른 스타일링은 완성되죠.

When you see yourself looking nicer than ever,
It is the beginning of an extraordinary day.
Start your day with Gentleman Ryan collections.



Brand Identity


Packaging System

Sealing Wax





Stationary





Off-line Store in Gangnam, Seoul





Online Store








Concept Scene




Sketch



We made it!