TPPP(The Pizza Pasta Project) Key Visual Branding (2023)
1930’s vibey and retro crew: Pasti(Introvert) & Pizze(Extrovert)
Release: May 2023
Client: TWS Branding Singapore Design Execition: Character Posters, Wall Graphic Visual, Uniform
Designer’s note Although TPPP already has a logo, we recommend using it sparingly to maximize the MZ trend. The logo should be used on permanent tools such as the menu, business card, and exterior signage. To showcase the trendy vibes, we suggest using replaceable tools such as posters, uniforms, and other goods. This will create a consistent branding image while keeping up with the latest trends.
