Hyundai Motors : Artwork for 4D Cinema Rules and Regulations (2016)


Goyang studio of Hyundai Motors is its first theme park where visitors can experience various Hyundai Motor cars and the company's latest automobile technology. The studio also has a 4D theater where visitors can watch the Hyundai Motor Sports' team perform at the World Rally Championship (WRC). Its special effects and 4D seating system offer a unique virtual experience of the world's top-class off-road WRC race.
(Korean Times, By Jhoo Dong-chan)

Client: Hyundai Motors
Direction&Company: Earl Lee, Rabbitwalks



Main Characters: Hayden Paddon and John Kennard, New Zealand’s top drivers






SD Characters





Cinema Seats





Good luck on your race!