Kakao Friends (2017)


01
Apeach Cafe Brand Design


Position: Designer
Role: BI design, Signage system application, Packaging, Photo directing
Director: Yoon Lee




In charge of brand design execution: Identity establishment, sign system setting, packaging supplies and directing for signature menu posters. With checking the construction site, I tried to build up integrated brand experience from design planning to execution for consumers visiting Kakao Friends.








02
2018 New-Year Project

Copyrightⓒ 2017 Kakao Friends. All Rights Reserved.

Position: Project Leader
Role: Product and Graphic Design
Merchandiser: Youngeun Ko
Illustrator: Jade Cho, Glenn Choi, Merci, Ellin

To make a classy character diary note and calendar everyone should want to open, I took the main project with a temporary team made up of merchandiser and illustrators. Not only using Adobe suites professionally, I covered the whole process of setting the annual concept to checking actual production. Also, I supported the request of Kakao Japan(Japanese corporation) with design editing. In conclusion, the sales including B2B achieved about at 900k USD which is an explosive outcome compared to last year and led this project a big success.



2018 Diary: Ryan/Apeach






2018 Calendar: Korean/Japenese ver





As a gift for all- co workers in December!







03
Collaboration with CVS brand


Position: Designer
Role: Graphic design
Merchandiser: Grace Choi
Department: Brand Design Part, Brand Experience Team 

Let’s see Kakao Friends’ offical contents on Instagram!





04
2017 X-mas Greeting Products





Position: Designer
Role: Graphic Design
Merchandiser: Youngeun Ko
Resource: License Design Part