RYAN x Covernat (2019)


19S/S new collaboration : Unisex streetwear series customized with hipster Ryan


Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.

Release: Jan, 2019
Position: Design Project Manager
Role: Graphic Design
(Brand design guide, Apparel and Accessories design, Packaging design,
Illustration editing, Material quality and press checking)

Collaboration with: Covernat
(Managing production and vendor companies)

Illustrator: Aiden Kim
Merchandiser: Karen Lee(Apparel, Tech acc), Laura Lee(Fashion acc)
Design Director: Anna Youn
Photo Director: Derek Shin




Brand design


Collection line-up





 
Behind the project

Such a long journey...Ugh!













Apparel line: Sweatshirts

Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.









Apparel line: T-shirts

Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.



Fashion accessories: Backpacks


Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.




Fashion accessories: Canvas bags

Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.





Fashion accessories: Caps


Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.






Fashion accessories: Wallets

Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.




Tech accessories: Phon case with card holders


Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.