Ryan in the Forest 2 - Bloom & Friends (2020)


Late spring is here, but we need to be safe in home. Let’s set up the best chill place with these cooling items in this warm days.


Copyrightⓒ 2020 Kakao Friends. All Rights Reserved.

Release: May, 2020
Position: Main designer
Role: Graphic Design(Brand design guide, Product, Packaging, Illustration editing)

Merchandiser: Laura Lee
Illustrator: Merci Son


Check this out: Can’t stop to play continously this peaceful video: Let’s chill out with Ryan and animal friends!





Following the first theme called ‘Ryan in the Forest’, we’ve developed this next project for the late spring and summer season. The overall mood is looking close to the first theme, but we more focused on the material and tried to differentiate with any other item. For example, using cooling materials on blanket or slippers was the first case in our design history. It seemed a little unstable in the sales view, but It gave new impressions and practical use for consumers. So I’ve learned that we can try more new options to make even stable or steady-sales items.



Flagship store in Hongdae street, Seoul








Item list:




Plush Toy






Drinkwares




Cooling cushion & blanket & slippers