Ryan in the Forest (2019)


Walking in the woods, you might get close to the inner peace with Ryan and animal friends.

Copyrightⓒ 2019 Kakao Friends. All Rights Reserved.

Release: Oct, 2019
Position: Design lead
Role: Graphic Design(Brand design guide, Product, Packaging, Illustration editing)

Designers: Bella Moon, Molly Song
Merchandiser: Lyna Chung
Illustrator: Suzan Park


Check this out: Heartwarming items to be around you in this winter.




Keep warm and get more chill-Based on Northern Europe’s big forests, My team led this F/W theme for these living items. Compared to other last projects, I mostly focused on ‘Cozy mood’ using natural materials and neutral colors. The main Ilustrator created amazing illustrations with high quality and the merchandiser strongly struggled to release a whole new&big item we’d never tried: like bedding set. Through this project, we could extend the range of items and then get closer to the full-scale Home&Living market.



Flagship store in Gangnam, Seoul










Design history








About packaging system: For living items



As a new Home&Living category’s main designer, I newly insisted on the impacts of packaging design. The packaging design system is the first impression to the consumer who's interested in something new item. And this is quite important especially for living items having practical uses. Using the same packaging structure system, 'Ryan in the Forest' theme successfully exposed to the on/offline stores.



Item list:






Plush Toy




Bedding (SS)



Drinkwears





Chair cushion




Cushion




Slippers






Wide blanket





Clocks







Fabric posters